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Yes, Aussie is cruelty free!

Koalas, wombats and kangaroos, quokkas, bilbies and quolls… whether you’ve heard of them or not, our Australian animal friends, along with all animals around the world, are our friends. That’s why, at Aussie, we’re against animal testing.

We’re proud to be a PETA certified cruelty-free brand, so you can be kind to kangaroos and have perfect, bouncy hair and defined curls, too. Aussome!

From the Australian kangaroo to a cute, fluffy bunny, every animal is unique and loved.

Aussie is cruelty free and against animal testing – and we’re proud of it!

Why choose cruelty free products?

Cruelty free hair care means you can have gorgeous hair with bounce and shine, knowing the products you’ve used, from our 3 Minute Miracle Deep Treatments to our oils, and dry shampoos, are all cruelty free products. Animal testing can see itself out the door!

There are other ways to test hair care products to make sure they’re safe and effective and it doesn’t involve animals. Cruelty free hair care is the way forward. Aussie shampoo is cruelty free, just like every other product within our range. If there’s an Aussie kangaroo on the bottle, you know it’s safe for you and PETA Cruelty Free certified.

So, how can you make sure you’re doing the right thing? You can make a difference by making conscious decisions when buying products, making sure they’re PETA certified. Here’s a tip; you can check PETA’s website to make sure that you are buying a cruelty free product. The certification from PETA is a sure way to know that the product is animal cruelty free.

What does PETA mean?

Not sure what it means to be PETA certified? No worries, we’ll take you through it. PETA stands for People for the Ethical Treatment of Animals. PETA’s been helping to protect animals since the 80s and is now the largest animal rights organization in the world! So, it’s a pretty big deal when you become a certified partner.

PETA works to protect animals across industries where they might come into harm or be mistreated, like in food production, the clothing trade and entertainment industry. They focus on education and awareness so you’re more in the know of what you’re buying and what was involved in the product’s creation. They investigate, research, rescue and work hard to protect our furry friends. To learn more visit

It’s all about treating animals with the kindness and respect that you’d expect to be shown. Animals first, beautiful hair and defined curls a close second.

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