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WHAT DOES PURPLE SHAMPOO DO AND HOW DOES IT WORK?

Whether blondes really do have more fun is still up for debate, but one thing’s for sure: when you go blonde, you don’t want that blonde to go brass. When you dye your hair blonde (or other light tones like silver or white), it’s prone to getting orangey when the toner from the initial dye washes out, which can really bring down your new style. But there’s an easy solution for that – you can beat the brass with purple shampoo. Read on to learn how to use purple shampoo to keep your blonde hair looking brilliant and bright.

Why does blonde hair get brassy?

Turning black or brown hair blonde means you need to “lift” your color – which is the salon term for bleach. Most people have warm tones in their hair, which can look caramel or gold in darker hair, but can turn orange or deep yellow when lightened. To negate this, salons will often tone your hair after lifting it, which involves putting blue or purple tones into your hair. These cool tones negate the warmer tones, giving you that fresh salon blonde you were after. But great things don’t last forever: while the lift will remain, the more you wash your hair, the more the toner will wash out, so your blonde will get progressively warmer over time.

When to use purple shampoo

After letting your new color set for a few days (ask your stylist how long!), you can start using purple shampoo whenever you wash your hair. You can use it as your regular shampoo, or you can wait until you see brassy tones to use purple shampoo. It’s up to you. Tip: if you prefer a warmer blonde, you can use every other wash or every third wash, swapping with your go-to non-purple shampoo.

Aussie Purple Shampoo

Of course, we wouldn’t tell you all this and leave you to find the best purple shampoo on your own. Our Beat the Brass Purple Shampoo cleanses, purifies, and brightens your hair with every wash. (Psst - it also works on natural blondes!) To use, apply more of the purple shampoo to the places where you see the most brassiness. Let it sit for 3 to 5 minutes, and enjoy the yummy green tea, citrus, and white floral fragrance. Rinse to regain your best-ever blonde.

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